European Event of the Year 2027

May 11 - 15 2027

Welcome to Sweden

MG Car Club of Sweden invites to EEOTY 2027 to celebrate our 75th anniversary.

This site will be constinously updated with information until the registration starts Saturday December 5 2027.

The event is held in Halmstad about 2 hours north of Copenhagen on the west coast of Sweden in the county of Halland.

This area offers the best of Sweden's west coast – from vast sandy beaches and vibrant coastal towns to quiet forests and sparkling seas. EEOTY 2027 is an event for everyone to meet and socialise in addition to enjoying their MG on great roads and experience interesting sights. The chosen venue – Hotel Tylösand is located just outside of Halmstad at the beach with room for all participants with the 200 cars. Option to say at nearby camping site which also has small cabins will be available.

Preliminary program

Wednesday August 11

        Arrival and check-in

Thursday August 12 & Friday August 13

        Great roads in the beautiful landscape of Halland from the beach to the woods will provide fantastic scenery 
        and experiences including a visit to an interesting World Heritage site.    
        Lunch will be arranged and included both days.

Saturday August 14

        A day with choices; 
        - Relax at the beach or in the SPA
        - Take one of the suggested small tours on your own or with friends
        - Participate in the arranged activities at the venue
        The day ends with a farewell and celebration dinner.

Sunday August 15

        Check-out, farewell and everyone is going home until next EEOTY!